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<![CDATA[IKLAN DAN HIPER-REALITAS PEREMPUAN ]]>
<![CDATA[Wiryanti B.U., Sri]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[Advertisment is a hiperrealistic reality discourse. Imaging in advertisement always related with aesthetic creativity%2C wich is subject to reality but not reality itself. Advertisement always image woman can be look more pretty%2C sexy woman look sexiest. Abstract in Bahasa Indonesia : Iklan merupakan wacana realitas yang hiperrealistik. Pencitraan dalam iklan tidak lepas dari kreativitas estetik%2C mengacu pada realitas tetapi bukan realitas itu sendiri. Dalam hal ini citra perempuan cantik dapat lebih cantik%2C perempuan seksi lebih seksi. reality%2C hipereality%2C image.]]>
<![CDATA[EFEK REDUNDANSI: DESAIN PESAN MULTIMEDIA DAN TEORI PEMROSESAN INFORMASI ]]>
<![CDATA[Pranata, Moeljadi]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[Delivering text simultaneously in written and spoken form is common in multimedia presentations. Nevertheless%2C the assumption that simultaneous presentations of written and auditory text is beneficial may be erroneous. From a theoretical perspective%2C it is suggested that it persons are required to coordinate and stimultaneously process redundant material are such as written and spoken text%2C an excessive working memory load is generated. Working memory may be overburdened if instruction involves excessive elements of novel information processed simultancously. The common instructional procedure (particularly in multimedia instructional) of presenting identical spoken and written material simultancously may need to be avoided. Abstract in Bahasa Indonesia : Mengirim teks secara simultan dalam bentuk tulisan dan ucapan merupakan hal yang lumrah dalam presentasi-presentasi multimedia. Namun demikian%2C asumsi bahwa presentasi simultan dari teks tulisan dan terucap menguntungkan mungkin berlebihan. Dari perspektif teoritis%2C dinyatakan bahwa jika pelajar diminta untuk mengkoordinasikan dan secara simultan memproses materi yang berlebihan seperti teks tertulis dan terucap%2C dihasilkan muatan memori kerja yang berlebihan. Memori kerja mungkin terlalu dibebani jika instruksi melibatkan elemen-elemen informasi baru yang berlebihan yang diproses secara simultan. Prosedur instruksional umum (khususnya dalam instruksi multimedia) dari menghadirkan material oral dan tertulis secara simultan mungkin harus dihindari. multimedia%2C instructional%2C message design%2C redundant.]]>
<![CDATA[PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF ]]>
<![CDATA[Wijayanti Suhartono, Ani]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[Advertising is one of the stages is marketing. Without advertising%2C many products would not reach through to the distributors or sellers%2C moreover the consumers. Consumer behavior has increasingly become more varied%2C and influenced by a number of factors. To create an effective ad%2C one needs to research consumer behavior based on aspects of culture%2C society%2C personality%2C and psychology. Abstract in Bahasa Indonesia : Periklanan merupakan salah satu tahap dalam pemasaran. Tanpa periklanan%2C berbagai produk tidak akan dapat mengalir ke para distributor atau penjual apalagi ke konsumen. Perilaku konsumen semakin lama semakin beraneka ragam%2C dipengaruhi beberapa faktor. Untuk menciptakan iklan yang efektif diperlukan riset perilaku konsumen yang didasarkan pada faktor budaya%2C sosial%2C pribadi serta psikologis advertising%2C consumer behavior.]]>
<![CDATA[APLIKASI SPOKES-CHARACTERS DALAM KAITAN DENGAN MEREK PRODUK ]]>
<![CDATA[Widjoyo, Caroline]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[Advertisement by using spokes-characters have potency to alter the choice of consumer brand with the compared to bigger impact which do not use the spokes-character. A lot of producer which hence spokes-character to increase assess to sell from a product. Spokes-Characters experience of the evolution from time to time keep abreast of the era%2C now emerge the new type of spokes-character and its application. Abstract in Bahasa Indonesia : Iklan dengan spokes-characters berpotensi mengubah pilihan merek konsumen dengan dampak lebih besar dibanding yang tidak menggunakan spokes-character. Banyak produsen yang memakai spokes-character untuk meningkatkan nilai jual dari sebuah produk. Spokes-characters mengalami evolusi dari masa ke masa mengikuti perkembangan jaman%2C sekarang muncul jenis baru spokes-character dan aplikasinya. spokes-characters%2C advertising%2C branding.]]>
<![CDATA[A USABILITY OF GRAPHIC DESIGN WITH LOCAL CONTENT IN THE INTERACTIVE MULTIMEDIA DESIGN FOR INDONESIAN STORYTELLING ]]>
<![CDATA[Natadjaja, Listia]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[As the computer becomes a trend%2C interactive multimedia design can be one media to communicate the cultural knowledge. A folktale can be a one of the powerful materials to show a countryÂ’s culture. The folktale content can be understood effectively by implementing some cultural information background. The main aim of using the local content is to give a vision of the richness culture through graphic design in interactive multimedia technology. By implementing local graphic design based on the cultural background%2C user can have different feeling about the graphic style and the Indonesian richness culture. This method can also help the user to understand the interactive multimedia content easily. Finally%2C graphic design with local content is very effective for a transferring the richness culture. In order to make a good interactive multimedia design content based on a cultural background%2C a designer should need to understand about users%2C culture%2C technology and the whole design process. Abstract in Bahasa Indonesia : Seiring dengan berkembangnya penggunaan komputer menjadi suatu trend%2C interaktif multimedia desain dapat menjadi suatu media untuk mengkomunikasikan suatu pengetahuan mengenai suatu kebudayaan. Cerita rakyat%2C dapat merupakan kekuatan untuk menunjukan budaya suatu negara. Isi dari suatu cerita rakyat dapat dimengerti secara efektif dengan implementasi beberapa latar belakang budaya. Tujuan utama dari penggunaan muatan lokal adalah untuk memberikan suatu visi tentang kekayaan budaya melalui desain grafis dalam teknologi interaktif multimedia. .Dengan mengimplementasikan desain grafis lokal berdasar pada latar belakang budaya%2C pengguna multimedia dapat mempunyai perasaan yang berbeda terhadap gaya desain dan kekayaan budaya Indonesia. Metode ini diharapkan juga dapat membantu pengguna untuk mengerti isi suatu interaktif multimedia secara mudah. Pada akhirnya%2C dapat dikatakan bahwa muatan lokal sangatlah bermanfaat untuk mentranfer pengetahuan tentang kekayaan budaya. Untuk membuat suatu muatan desain interaktif multimedia secara baik berdasar pada suatu latar belakang budaya%2C seorang desainer perlu mengerti tentang pengguna%2C kebudayaan%2C teknologi dan keseluruhan proses desain. design process%2C interactive multimedia%2C culture%2C technology.]]>
<![CDATA[METROSEKSUALITAS DALAM IKLAN SEBAGAI WACANA GAYA HIDUP POSMODERN ]]>
<![CDATA[Tri Handoko, Cons.]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[Nowdays Metrosexual is becoming an interesting topic not just in the fashion field but also in the public. Metrosexual is the product of consumption-advertisement-lifestyle hegemonic. The growing of Metrosexual lifestyle because of synergic cooperation between producers of postmodern culture and media also advertising to create new needs for male. In advertisements%2C metrosexual models are appeared to promote products of consumption lifestyles%2C spectacle%2C body (taste) and image. Clearly%2C advertisements no longer offer product functions but also relate to image of surface and style%2C with the result that nowdays metrosexual identity not just a trend but has become a new social identity. Abstract in Bahasa Indonesia : Metroseksual saat ini menjadi wacana aktual di dunia fashion juga di masyarakat luas. Metroseksual adalah produk dari hegemonitas konsumsi-iklan-gaya hidup. Gaya hidup metroseksual ini tumbuh dan berkembang tidak lepas dari adanya sinergi antara produsen ‘ideologi’ budaya posmodern dalam ‘kerjasamanya’ dengan media serta iklan untuk menciptakan kebutuhan baru pada kaum pria. Dalam iklan-iklan tersebut%2C sosok metroseksual dihadirkan untuk menawarkan produk dari gaya hidup konsumtif%2C tubuh (cita rasa)%2C dan citra. Jelasnya iklan tidak lagi menjual fungsionalitas produk namun juga telah dikaitkan dengan tampilan permukaan dan gaya%2C sehingga saat ini identitas metroseksual menjadi tidak hanya sekedar trend namun telah menjadi sebuah identitas sosial yang baru.]]>
<![CDATA[IKLAN POLITIK ERA IMAGE DAN KEKUASAAN MEDIA ]]>
<![CDATA[Riyanto, Bedjo]]>
<![CDATA[ Nirmana Vol 6, No 2 (2004): JULY 2004 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.6.2.
<![CDATA[The direct election of the president and vice president is succeed democratitation process. People has their own sovereignity to decide their own choice. Shifting mass mobilitation from political machine party to the power of mass media machine is the consequences of it. In the age of image recently%2C press and television broadcast have become a deciding factor of candidate winning. Who takes the power by force of this factor%2C is the winner. The victory of Susilo Bambang Yudhoyono and Jusuf Kalla to be president and vice president in general election September 20th 2004 is the evident of the thesis. Abstract in Bahasa Indonesia : political ad%2C the power of mass media%2C image building%2C candidate winning.]]>
